40% material savings for Campanula label by 2023 for Addenda®

The Campanula season is about to kick off, and you will find Addenda®’s beautifully flowering Campanulas in your favourite garden centre very soon. We will be launching Campanulas with a brand-new label this season. A bright plant label with Addenda®’s recognisable spring-themed style.
The label will be produced single-sided from 2023, which means we save 40% material compared with the old label. This is a big step in making our production more sustainable and reducing our environmental impact!

The new Addenda® labels all feature a QR code, and point consumers to helpful care tips and fun inspiration blogs about our products. The consumer website is available in 4 languages; Dutch, English, German and French.

The current labels for Hebe are also being overhauled and we are working hard to create a more sustainable version of the label for the 2023 season.

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