Addenda® introduces blooming retail concepts and new promotional material at IPM Essen. Along with the introduction of completely revamped POS material for Campanula and Hebe promotions, the highlight at the Addenda® stand is the new bee throne. Visitors to the international trade fair are invited to take a seat on the bee throne and feel like royalty amongst the richly coloured Campanulas.
Interactive & educational promotion
The bee throne’s attractive and educational design make it a fantastically engaging form of interactive promotion. Visitors drawn to the throne are provided with information about bees and other insects and the crucial role they play in our ecosystems. Ellen Damen, Marketer at Addenda®, explains: “The bee throne allows us to inspire consumers and respond to two key trends. Firstly, we increase interaction on the store floor when we combine the bee throne with Campanula and Hebe from Addenda®. Secondly, we create awareness on the importance of a bee friendly environment.”
The Campanula season will start in a few weeks. From the beginning of March, garden centres can add a touch of royal allure to their store floor with the Addenda® bee throne.
Visit Addenda® during IPM Essen in hall 1, stand 1E40, from 23-26 January 2024.
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