At the start of the Hebe season, we are launching a new label line for the Hebe Addenda. A cheerful and updated look makes for an eye-catching label.
Earlier this year, Addenda already introduced a new label line for Campanula Addenda. With that, the line for Hebe could not be left behind. At the start of the Hebe season, we are also introducing new labels for Hebe. The labels have a cheerful updated look and feature a QR code. After scanning the QR code, consumers land on a care page for Hebe. On the care page, consumers will find all the tips & tricks for properly caring for their Hebe Addenda.
Like the Campanula labels, the new Hebe labels are also produced from 100% biodegradable material and mounted on a sustainable bamboo stick. In cooperation with Floramedia, Addenda has the bamboo stick attached to the label by a sheltered workshop. Cutting the labels in half also saves 40% in material!
Meanwhile, the first greenhouse Hebe’s are leaving the greenhouse and in a few weeks the Hebe season will erupt. The new labels will then be on display at the garden centres near you. Check out our points of sale here.
Addenda® grower and breeder Rudolf Hopmans: "I am always looking for improvement within our Hebe varieties. For a consumer, this is not immediately apparent, but I look very precisely at product ...
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