Addenda® introduces the innovative Campanula Ambella® Intense White

Launch at IPM 2025

Last week, the new Campanula Ambella® Intense White was presented for the first time at the international trade fair IPM 2025. Addenda® attracted attention with a playful contest, challenging visitors to guess the number of flowers in an impressive display of Campanula Ambella® Intense White. The abundant flowering of this variety made it quite a challenge! The winner will receive a garden gift card as a reward.

Optimal in color, bloom, and cultivation

The Campanula Ambella® collection is known for its compact growth, rich flowering, and easy care. The existing white variety has now been further optimized with the introduction of the Intense White. This improved Campanula offers key enhancements:

• Color stability: The flowers retain their bright white color, even in cold temperatures.
• Extended flowering period: Enjoy an exceptionally long and abundant bloom.
• Sustainable cultivation: Grown in cooler conditions, requiring less energy and contributing to a more sustainable production chain.

The Ambella® Intense White is available in pot sizes 10.5 cm and 12 cm. Next season, Addenda® will also introduce an improved version of the white Ambella®, specifically developed for larger pot sizes of 14 cm, 15 cm, and hanging or patio pots. This new genetic variety is better suited for larger pots while maintaining the same strong characteristics as the Intense White. More news on this will follow soon, so stay tuned!